Blog Posting - Quality Vs Quantity - You Decide

Blog posting consistency is one thing all bloggers need to maintain in order to attract and maintain traffic. The frequency with which new blog entries are posted to a site is another variable. It is clear that the frequency with which blog entries are posted is an important factor in the site's growth in the initial stages of blogging. You must publish content on your website for visitors to see in order to attract blog traffic. In the beginning stages of a blog, you will need to create a 'inventory" of content. Therefore, your posts must be more frequent. Once a blog has begun to attract a regular flow of traffic however is posting frequency still a factor?

Here is a discussion comparing the pros and cons between posting schedules concerning their frequencies and how readers and content may be affected.

1 - Frequency/Quantity


a) Continuously fresh content is being posted to the blog.

b) The more frequent the blog entries the more frequently search engines will 'crawl' your site. This normally results in a higher search engine ranking.

c) More entries mean that the content is likely to be shorter and easier to read.

- Weakness

a) It stands to reason that the more frequent the posting the less research and depth the material will contain leading to a decrease in content quality or originality.

b) Having a tendency to post too often can lead to a lack of relevant material. These situations can lead to temporary circumstances if the content isn't relevant to the blog's theme.

c) The 'rush' to publish an entry can result in content with less depth than you would expect in a comment on a blog. When your aim is to make money blogging your posts should be more useful to the reader since you expect them to spend money at your site.

2 - Length/Quality

- Strengths -

Blog entries that are not posted often tend to be longer and more detailed. This is especially helpful when you want to make money blogging since readers can see more of an investment of your efforts and contributions. This tends to have a more positive influence on their purchasing decisions.

b) With more time between entries there is generally more insight included in the content due to the time invested in developing it.

c) Readers with busy schedules may find a less frequent posting schedule more appealing. This allows readers to have more time between visits, allowing them the freedom to keep up with any new updates.

- Weakness -

a) Many who visit blogs tend to rush through what they read due to eye strain, time schedules, multi-tasking or other reasons. This can lead to readers not understanding the value of additional research and depth that a post might offer. They may prefer a shorter, lighter read.

b) By posting less there will be fewer visits by search engines which can result in a decrease in blog traffic due to lower search engine rankings.

c) If a post appears longer in length after an initially scanning it some visitors may opt to skip over it completely. This is not unusual especially on the internet where people tend to 'scan' content more than they actually read it.

In the early stages of a site's development, a regular blog posting schedule may be necessary. However, this might not be the case once it is established. It seems to have some merit in posting occasional blog entries, as long as the content quality is high. When your site has a steady flow of visitors, they place greater importance on quality than quantity. While frequency seems to be more important in the early stages of blog building, quality tends to sustain the popularity of your site. It all boils down to what your visitors are used to, but one thing remains constant: your content must be valuable.

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